Networking is the cultivation of productive relationships for employment or business purposes – Merriam Webster
Last month I attended a ‘networky’ function for businesses in my county. I say networky because of the approximately 75 people in the corridors and auditorium only a handful or so seemed interested in the ‘exchange’; sharing cards and brief descriptions of our business offerings to develop potential clients and get referrals. I think we all felt a little uncomfortable.
Last week I connected with several former colleagues and associates for the same reason – to discuss business opportunities. I initiated some of the contact, in other cases they reached out to me. We met in person, im’d on Facebook, and chatted and texted via cell phone. All the interactions felt pleasant, warm, and natural…not at all like the ‘networky’ function. Continue reading Do My Eyes Deceive Me?
On Networking